Used for keyword analysis to identify a specific product promotion or strategic campaign. Tip: If you're unsure whether to use this parameter, you probably don't need it. This is found in Google Analytics with the dimension Keyword under AdWords. Enter the associated paid keyword(s) with this ad. This is found in Google Analytics with the dimension Ad Content under Advertising.Įxamples: buffalo, ottawa, syracuse, logo link, text link, evening news, morning news, 300x250, 728x90 Used for differentiating ads/links that point to the same URL. Tip: Think about this like who gets credit for a good job? If you wanted to do it again this vendor is who you'd call.Įxamples: google, facebook, newsletter 4, coupon, cbs This is found in Google Analytics with the dimension Source and Source/Medium. The source of the campaign such as a search engine, newsletter name, or referrer. ![]() These are the only mediums that Google Analytics detects as paid.Įxamples: cpc, email, retargeting, display, tv Using something like "banner" will show up as Non-Paid! Unless the banner placement is free, it is recommended to use one of the following: cpc, ppc, cpa, cpm, cpv, or cpp. Note: This parameter is how Google Analytics differentiates Paid vs. This is found in Google Analytics with the dimensions Medium and Source/Medium. ![]() The "delivery method" of the campaign such as email, television, print, cost-per-click, etc. Tip: Think about what you would call this effort if describing it to an acquaintance.Įxamples: clearance sale, promo code, slogan This is found in Google Analytics with the dimension Campaign. Used for identifying a specific promotion or campaign. The URL of the page where traffic is being sent. Click the links for a description of the field and examples. Refer to Campaigns and traffic sources for a technical overview.Enter values below and the campaign URL will generate automatically. Case sensitivity applies for each value you define. Note that Analytics is case sensitive, so utm_source=google is different from utm_source=Google. You can add parameters to a URL in any order. ?utm_source=email_campaign &utm_medium=email &utm_campaign=summer-sale Separate each parameter-value pair with an ampersand. List the parameters and values as pairs separated by an equal sign. If you want to set up your custom campaigns manually, make sure you separate the parameters from the URL with a question mark. Otherwise, you should use the Google Analytics Campaign URL Builder. If you are advertising an iOS app, use the iOS Campaign Tracking URL Builder. ![]() Important: If you are advertising an Android app, use the Google Play URL Builder. If you used these parameters, your custom-campaign URL would be: utm_campaign = summer-sale to identify the overall campaign. ![]() utm_medium = email to identify traffic from the email campaign vs.utm_source = summer-mailer to identify traffic that results from your Summer Sale email campaign.Each parameter-value pair then contains campaign-related information.įor example, you might use the following parameter-value pairs for your Summer Sale campaign: For example, if you have two call-to-action links within the same email message, you can use utm_content and set different values for each so you can tell which version is more effective.Įach parameter must be paired with a value that you assign. utm_content: Used to differentiate similar content, or links within the same ad.If you're manually tagging paid keyword campaigns, you should also use utm_term to specify the keyword. utm_term: Identify paid search keywords.utm_campaign: The individual campaign name, slogan, promo code, etc.utm_medium: The advertising or marketing medium, for example: cpc, banner, email newsletter.that is sending traffic to your property, for example: google, newsletter4, billboard. utm_source: Identify the advertiser, site, publication, etc.There are 5 parameters you can add to your URLs:
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